A concept mapping approach to assess factors influencing the delivery of community-based salon interventions to prevent cardiovascular disease and breast cancer among ethnically diverse women in South London

Talk Code: 
Dr Maham Zaman
Maham Zaman*, Marjorie Lima de Vale Phd1, Clare Coultas Phd³, Louise Goff Phd², Ms Ashlyn Mernagh-iles HND, Veline L’Esperance MSc1, Alexis Karamanos PhD1, Salma Ayis PhD1, Vasa Ćurčin, PhD1, Stevo Durbaba MSc1, Muriel Inyang⁴, Mariam Molokhia, Phd1 and Seeromanie Harding PhD1
Author institutions: 
1 Department of Population Health Sciences, Kings College London; 2 Department of Nutritional Sciences, Kings College London; 3 Health Service & Population Research, Kings College London; 4 Kings College Hospital


BACKGROUNDIn the United Kingdom (UK), women from ethnically diverse and socioeconomically deprived groups are at increased risk of underdiagnosis of cardiovascular disease (CVD) and low uptake for breast cancer screening. Earlier detection and management of CVD and raising breast cancer awareness and screening uptake in partnership with salons (successfully used in the US) could produce significant benefits for female patients and the NHS. AIMSTo explore the perceptions of hair and beauty professionals in the UK of the factors that could influence the ability of hairdressers and beauty therapists in community salons to promote a culturally adapted educational intervention to improve CVD and breast cancer awareness and screening.


Concept mapping is a multi-stage mixed methods participatory approach. Snowball sampling and dissemination of study information (online and face to face) amongst salon staff nationally was conducted to ensure multi-sectoral, geographical, and sociodemographic representation. to participate in concept mapping. Participants were given a focus prompt “What would be some factors that can influence the ability of salons to deliver this service?” and required to generate statements in response. Statements will be sorted into categories based on similarity and rated for importance and feasibility. Multidimensional scaling and hierarchical cluster analyses will be used to produce concept maps which will be discussed with participants.


A total of 19 participants participated in the first stage. We will report on statements generated by participants, as well as the clusters generated by them and their ratings for importance and feasibility. This will be depicted in a Go-Zone map that will show statements simultaneously rated above average in both importance and feasibility.


Participatory approaches can support the development of educational community-based interventions aiming to establish partnerships between community assets and health systems for CVD and breast cancer awareness and prevention.

Submitted by: 
Maham Zaman
Funding acknowledgement: 
National Institute of Health Research for Patient Benefit Programme (NIHR202769) Royal Marsden Pan London Research fellowship